Sell Your Property At Auction.
Auction isn’t a fallback. It’s a forward-thinking strategy for sellers who value certainty, speed and control. With Iamsold’s Modern Method of Auction (MMoA), the process is designed to be clear, accessible and aligned with today’s market expectations.
Removing The Stigma
Sellers choose auction not because they have to, but because it works. It removes the uncertainty of traditional negotiations, sets a clear timeline and attracts serious, committed buyers. And with MMoA, the process is smooth and stress-free, no pressure - just a secure, digital-first approach that delivers results.
| Common Misconceptions | Reality |
|---|---|
| Auction is a last resort Auction is only used when a property can’t sell through traditional means and it’s a last resort for distressed assets or unusual homes. | Sellers choose auction for control and certainty. |
| Buyers are wary of auction Buyers won’t engage with auction because it feels risky, unfamiliar, or too fast-paced. They prefer the comfort of traditional negotiation. | Serious buyers commit early and follow through. |
| It’s all about quick sales Auction means accepting a lower price just to get the deal done quickly and it’s only about speed, not value. | Competitive bidding often drives stronger outcomes. |
| Auction is too complex The process is complicated, stressful and full of legal jargon, too much for the average seller to manage. | The journey is fully supported and clearly structured. |
The Benefits
Auction turns interest into action fast. It creates momentum by transforming passive curiosity into active competition, driving stronger offers and eliminating the uncertainty of traditional negotiation. Buyers commit with intent, backed by a reservation fee that reduces fall-through risk. For sellers, it means faster timelines, greater control and a transparent, structured process from day one. It’s not just about selling, it’s about selling with clarity, confidence and consistency.
| Modern Method Of Auction (MMOA) | Traditional Sale | |
|---|---|---|
| Fixed timeline | ✓ | ✕ |
| Buyer commitment upfront | ✓ | ✕ |
| Legal pack prepared before listing | ✓ | ✕ |
| Transparent bidding | ✓ | ✕ |
| Reduced fall-through risk | ✓ | ✕ |
| Seller sets reserve price | ✓ | ✕ |
Ready to see what your property could achieve at auction? Book a free valuation today and take the first step toward a faster, more secure sale.
FAQs
Not at all. Auctions can often achieve strong sale prices, especially when multiple buyers are competing. With the right marketing and a realistic reserve price, properties frequently sell for their full market value, or even above. The competitive nature of auctions can drive interest and urgency, helping sellers secure a quick and successful sale.
If no bids are placed, the property doesn’t sell at that auction. However, this isn’t the end of the journey. You’ll have the opportunity to relist the property in a future auction or explore other selling options. Many properties attract interest after the auction, so it’s still possible to secure a successful outcome even if bidding doesn’t happen on the day.
Yes. As soon as the hammer falls at auction, the buyer is legally bound to purchase the property. Contracts are effectively exchanged at that moment, and the buyer must pay a deposit straight away. Completion then takes place within 28 to 56 days, giving you peace of mind that the sale is secure and progressing on a fixed timeline.
Selling at auction doesn’t limit your reach, in fact, it often enhances it. Your property will be promoted across multiple channels, including online listings, social media and auction house networks, helping attract serious buyers nationwide. The goal is to generate maximum interest and competitive bidding, giving your property the best chance of achieving a strong sale price.
Get in touch with our team who can guide you through the process. We’ll provide a free valuation, explain the timeline and help set a realistic reserve price. Once you decide to proceed, your property will be professionally marketed to attract serious buyers and you’ll be supported every step of the way through to auction day and completion.
Hardisty works with iamsold to offer property auctions. They’re a leading property auction provider in the UK, helping make the process smooth, secure and quick for both buyers and sellers.